Maybe Stilletto needs to start changing the last line to this:
I personally hate social media for what it has done to the world and the cesspool it is, but you don't see me whining about it all over the place (present post excluded). Because seriously, no one cares that "I" (or you) don't like it. And the more your rag on it the more you're going to get flamed.
Truthfully I don't much care for it either - but I can at least acknowledge that it's become a necessary evil over the years. If you as a business or organization aren't present there, then you are gonna miss some key part of your target audience. Especially in tech/gaming fields. I mean, where else am I gonna drop a Polybius joke that someone might get?
Not just MAME but several other hobbies put pressure on me to learn the ins and outs of social media in order to represent them there - because otherwise no one was gonna do it, see above sentence for why that's a bad idea in general. Anyhow, I am no expert but I do okay.
Anyhow, this is all a bit off-topic.