Now to me personally the iFlicks/iMedia/iMovie Store will be less about actual movies, and more about TV shows, past and present. Think of it as Tivo, where you can purchase that Family Guy/Lost/24/Entourage you missed last night as a $1.99 download... maybe.
Or even if I could just convert all of my DVDs to a digital format, organize them in an iMedia program and then carry them around in my pocket... I'd be ecstatic.
Jobs has said in the past that people don't want to watch video on a tiny screen. I agree... but if that screen was maybe 6" wide and I could watch it on the plane... or I could plug it into my home HDTV, or take it over to a buddies house and plug it into his 30" Cinema Display, or take it with me on the road and plug it into my hotel's TV... I think you get the picture.
Now granted, the MP3 player market was a little more mature when Apple jumped in with the iPod and took over. So it might be a bit premature for Apple to do it with the Video market... but maybe not.
Also, the iMedia Store might be a bit premature, and I can see it having identical problems to what the iTunes Store faced (low quality files, single episodes instead of full seasons, studio pressure, lack of a Canadian Store
, etc)... but that turned out all right too didn't it?
Of course, all that being said, I actually think it's all a bit premature and we'll just get a Motorola iTunes phone, but soon my children, soon...