Well, it's built more like a mini-cab than a Big upright. So, it's more like standing and looking down. Also, it's a 19" LCD that's very crisp. They don't do smoothing really, but it doesn't hurt. Millipede and Mr. Do! played awesome for me. There really aren't any games on there like the more modern vertical scrollers with the extra detail.
So, really, I think that what you're paying for is a solid, well built machine with real Happ Controls and no issues with trying to set up MAME, build your own controls, and figure out T-moulding routering.
For those of us who love our soldering irons, this is not a machine for us. But for someone who wants stuff prebuilt, and who's already paid for a pool table, a juke box, and a bar, I'd recommend they drop $2000 for one of these to complete their den.