Weird, I must have typo'd those segments. I think that if I had mapped the LCD panel contacts to SM511 pins wrong, a bunch of segments would be messed up. I had problems getting the NFL LCD panel set up on my PCB to control the segments one-by-one, so I skipped it and did DD and BB first. But when I came back it was more cooperative.

I guess I hadn't swapped the two dies? When I transcribed the ROM bits, I noticed that I had swapped the top metal removed scans, and then I wasn't sure which set of pics was correct. The die codes are nearly the same, and are hard to read under the KMS73B top metal.