Yes it's like that, and hooked up the same way as the LCD panel of a Tiger or G&W handheld.
4 common pins (the H pins), lots of segment pins.

A connection between one of the H pins and one of the segment pins, means segment turns on.
Segment traces can't cross with other segment traces.

[Linked Image from i.imgur.com]

The bright traces are the segment pins, the faded traces are the common pins.