I just found in US4064554 that the 0980 program counter and ROM page address register are both set to 0 by power-up clear circuitry.
Now I've confused myself about "program counter sequence". I interpreted that to mean execution order, but the bytes in the Star Wars patent 4270755 are in the same order as I read them off the die, which is not execution order. The 6-bit LSFR sequence has to be used to execute them.
For the 0980, are you using the 7-bit LSFR sequence that the circuit in Fig 19 generates?